Overview

This article explains how to create and manage content pillars in Contently. You'll learn how to define key topics for your publication, organize them as content pillars, and edit or update them as needed to align with your content strategy.

Information

Content pillars in Contently represent the main topics or themes your publication focuses on. Defining and organizing these pillars ensures that your content is consistent, focused, and aligned with your content strategy. By managing these pillars effectively, you provide clear guidance to your team and freelancers on what topics to prioritize and how to structure content around those themes.

To create and manage content pillars, follow these steps:

• Log into Contently and navigate to the "Publication Settings" via your avatar in the top right corner.
• On the "Content Strategy" page, scroll to the "Pillars" section.
• Here, you will see a list of existing content pillars. You can click on any of these pillars to view more details or edit them.

Creating a new content pillar:

• Click the "Add Pillar" button.
• Provide a name and a brief description for the new pillar, outlining what the topic covers and how it aligns with your overall strategy.
• Click "Save" to add the new pillar to your content strategy.

Content pillars help guide both internal and external contributors by clearly defining what topics are important for your publication. This ensures that all content produced is aligned with your core topics and audience interests.

Managing existing content pillars:

• Click on any existing pillar to edit its name, description, or details.
• You can update the pillar’s description at any time to reflect new focus areas or evolving content priorities.
• If a pillar is no longer relevant, you can delete it or archive it for future reference.

Content pillars not only help you stay focused on the topics that matter most, but they also enable you to communicate clearly with your team and freelancers. As content evolves, pillars can be easily adjusted to keep your strategy aligned with your business goals.

Summary

Content pillars in Contently are essential for organizing your publication’s key topics. By creating and managing these pillars, you can ensure that all content aligns with your overarching content strategy. Pillars can be created, updated, or removed as your content needs evolve, making them a flexible tool for maintaining focus and consistency across your publication.